The problem
Trading tools are dense by nature: live prices, positions, strategies and risk on one screen. Most of them are designed for people who already speak the language, which leaves everyone else unsure what they are looking at.
The approach
I designed the dashboard around the questions a user actually asks (what is running, is it making money, what needs my attention) and pushed everything else one level down. The marketing site makes the same move in words: "Algorithms that read the tape" before any chart.
The result
A live platform at exogen.app with a real-time dashboard and a site that explains automated trading without hiding that it is technical.
Density without noise
The temptation with financial data is to show everything at once. I worked the other way: one primary number per panel, a consistent colour for gains and losses, and monospace figures so values line up and changes are easy to spot.
Detail is still there for the people who want it, one click away, not on the first screen.
Explaining a technical product
The hard part of the site was not the layout but the order of ideas. What the bots do, where they run, what the user controls, and only then how it works. Jargon is kept where it is precise and translated where it is not.
It is the exact problem this studio exists for: a product that is hard to explain, sold to someone who has to understand it before they trust it.