Journal.Notes on websites for complex products.
Practical writing for founders weighing a redesign, a Next.js migration or a launch page. Positioning before pixels, performance as a constraint, honest tradeoffs.
Engineering · October 4, 2026 · 8 min read
Next.js vs Webflow for B2B Marketing Sites: When to Migrate
Most B2B marketing sites start on Webflow and stay too long. Here is the honest decision framework for when migrating to Next.js is the right call and when it is not.
Migration · March 9, 2026 · 6 min read
From Squarespace to Next.js: Why Founders Make the Switch
Squarespace ships v1. At some point it stops being the right tool. Here are the four signals that you are ready for the move and what the migration actually costs.
B2B · October 4, 2026 · 14 min read
B2B Website Redesign Checklist: A Phased Guide That Keeps Your Rankings
A B2B website redesign in five phases: decide, write, design, build, launch. What to settle in each one, how to protect your search traffic, and what the timeline really looks like.
Conversion · February 9, 2026 · 8 min read
High-Conversion Landing Pages: 12 Patterns That Actually Work
The landing pages that convert share the same twelve patterns. None of them are clever. All of them are deliberate.
SaaS · January 12, 2026 · 9 min read
SaaS Website Redesign: A 2026 Playbook
Most SaaS website redesigns fail because they redesign the wrong thing. Here is what actually moves conversion in 2026, in the order we run it.