Devora: launch landing page, concept redesign

我们想探索什么

We wanted to design for the worst phone on the worst signal, with a paid-media-grade conversion rate as the implicit bar, without sacrificing brand.

我们的做法

Single-page Next.js build with edge-rendered HTML, AVIF imagery, and motion that respects prefers-reduced-motion. One CTA. No nav. No fold-stuffing.

我们做了什么

A concept page where the constraint is the feature. The hardest decision was not what to add but what to leave out and defend.

Why landing pages still win launches

A homepage is a portfolio of intents. A landing page is one. For a launch, the constraint is the feature, and the feature deserves its own page where nothing else competes for attention.

The thesis behind this exploration: a launch landing page either does its job in the first scroll or it does not get a second chance. Spreading attention across three CTAs is the fastest way to convert at half the rate.

What we cut

Down to a hero, two proof sections, the value proposition, the CTA, and a minimal footer. No social proof carousel, no FAQ, no nav. Everything that did not move the visitor closer to the action was removed before it was ever designed.

Decisions worth flagging: no top nav (the page has nowhere else to go), no chat widget (it slows LCP and rarely converts on cold launch traffic), no secondary CTA (every alternative dilutes the primary).

The mobile-first decision

If we imagine 70% mobile traffic on launch day, the page should be designed for the worst-case device, not the best. AVIF imagery with WebP fallbacks. Motion that respects prefers-reduced-motion. Critical CSS inlined, the rest deferred. Edge-rendered HTML on Vercel so the first byte leaves from the closest region to the visitor.

Sub-1s LCP isn't a vanity metric. At that threshold the conversion ceiling lifts measurably, and a launch doesn't get a second weekend.

What we'd carry into a real engagement

When scope is the feature, restraint is the work. The hardest decision is what to leave out and defend through three review rounds.

If a real client launch came through, this is the template we'd start from and adapt.