Orba: SaaS marketing site, concept redesign

Ce que nous voulions explorer

The public site addressed three audiences on one homepage. We wanted to explore what would happen if everything was rewritten for a single buyer with a single next step.

Notre approche

We picked one buyer, redrew the funnel, and rebuilt the site on Next.js for sub-second loads. The homepage stopped trying to close the deal alone; pricing got its own page; the long scroll was replaced with a focused hero plus a proof strip.

Ce que nous avons construit

A concept site that loads in under a second on 4G and pushes any visitor to a single CTA. The interesting part was deciding what to cut, not what to add.

Why this exploration

Orba's public site was an interesting prompt because it had product-market fit but a homepage built for a different version of the company. The positioning bundled three audiences. Marketing paid for clicks that bounced because the page tried to talk to all of them at once.

We wanted to see what would change if a redesign focused on one buyer instead of three. The constraint was filter, not flatter.

What we drew

A Next.js marketing site with a homepage tuned for one buyer, a pricing page that answers the four questions sales hears every week, and case-study templates that load fast and read like editorial.

Headless CMS was the assumption: marketing ships copy without a developer. Performance is a build-time guarantee, not a per-page worry.

What we'd carry into a real engagement

The single-buyer homepage holds up better than any version that tries to please three audiences. The pricing page does the work the homepage shouldn't.

If a marketing team owned this surface, they could publish, measure, and iterate. The site would be a tool, not a project.