I turn hard-to-explain products into websites every buyer understands: positioning, copy, design and code, from one person, at a fixed price.
Replies within 24h from Nathan, who does the work
Recent work · positioned and designed solo
What you get, from one person
Complex products lose deals for a simple reason. The technical buyer understood the site; finance, operations and procurement did not, and they left without contacting you.
Finds todayA wall of features and no architecture.
Needs to findHow it works, where it fits in their stack, and the benchmarks behind it.
Finds todayNo cost of the problem, nothing to forward.
Needs to findWhat the problem costs today, the return, and a page worth sending to the board.
Finds todayJargon that says nothing about their team's day.
Needs to findWhat changes for their team, how long rollout takes, and who supports it.
Finds todayNo security or vendor details at all.
Needs to findCertifications, data handling, and a clear path to talk to sales.
Products I positioned, designed and built.
Legal tech · Compliance
Notaries check every party in a property file by hand, across official registers and sanctions lists.
I positioned and designed Marianne: one case view that runs every check and only surfaces what needs a human decision.
Designed to turn 15 to 30 minutes of manual checks per party into a single, readable verdict.
Vertical SaaS · Food
Artisan bakers usually discover their real costs at the end of the month, if at all.
I positioned, designed and built Krust: invoices, ingredients and recipes go in, a cost price for every loaf comes out.
A warm, plain-spoken product for people who would rather bake than do paperwork.
More work
A fixed path from first call to launch, built around your product and the committee that has to approve it. No mystery scope, no padded retainer.
01 · Day 1
What you sell, who signs, what success looks like. You leave with a written audit, yours to keep either way.
02 · Week 1
Positioning, sitemap, conversion path, and every line of copy, before anything is designed.
03 · Weeks 2 to 3
Astro or Next.js, fast and accessible, with progress you can open every day.
04 · Week 3
Live, measured, documented. Clean code you own, and I stay reachable after launch.
Want to know what I would change on your site?
I do the positioning, the copy, the design and the code, so nothing gets lost between a strategist and a developer who never met you.
Before anything is designed, I map what you sell, who signs, and the people who have to agree with them. Then I build a fast, technically credible site that gives each of them a reason to say yes.
I come from engineering: software engineer on the AI Core team at OVHcloud, full-stack developer at NETexcom, agency work at BASE SUD, and the products on this page. Your product will not need explaining twice.
Nathan Donadey
Founder, Altair Studio
Hover or tap for the photoWork with me for a week on your own product. You see how I think, how I write and how fast I move, firsthand.
If it's the right fit, we move into the full build and the week is credited in full. If not, you keep the positioning and the copy, and a clear sense of what working together would look like.
PS: two founding places left. 15% off the build and six months of support, in exchange for a public case study.
No retainer, no minimum term. The number you agree to is the number you pay.
Still unsure? Talk to the person who would do the work.
Pick a slot that suits you. We'll talk about your project, your buyer, and whether I'm the right fit. No charge, no obligation.
Loads Cal.com on click
About three weeks. The positioning sprint takes one week, then most builds go live two weeks later; larger sites with a CMS take a little longer. You get a fixed timeline with the quote, at the end of the sprint.
You get a reply within 24 hours, and an honest answer if it is not the right fit.
